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Ahmed Moustafa Maree
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Issue Date
Title
Author(s)
2026
The Impact of Product Radicality on Innovation Diffusion: The Mediating Roles of Public Relations Effectiveness and Brand Personality
Ragab, Gehan
; Ahmed Moustafa Maree; Hussein EL-Rashidy; Yasser Tawfik Halim
2018
(A Proposed Marketing Mix Framework: Examining the Integration of the Company Marketing Mix (4P’s) & the Customer Marketing Mix (4C’s
Ahmed Moustafa Maree
